National Film Archive of India (NFAI) participated in the International Film Festival of India (IFFI), Goa 2016 and Setu Digital’s taskforce covered all of it live on social media using their superpowers of multitasking at their best. Innovative VR films appreciated by many dignitaries who visited the booth was the highlight of this event.
The International Film Festival of India, Goa 2016 was inaugurated on the 20th of November with the presence of several esteemed dignitaries like the Chief Minister of Goa, Laxmikant Parsekar, Minister of Information & Broadcasting, Venkaiah Naidu and the renowned Indian director Ramesh Sippy as the Chief Guest for the evening. This 8 days long event was covered by Setu Digital task force to highlight the participation of the NFAI – National Films Archive of India.
Use of Virtual Reality to generate Rich Content
NFAI participates in IFFI every year with an exclusive theme through which they showcase the history of Indian Cinema. In the year 2016, they chose ‘Aazadi 70 Saal’ as the theme and we suggested an innovative way to present it. We crafted two Virtual Reality (VR) films with the association of Digital Art VRe that presented the infrastructure of NFAI, Pune and the other one was a virtual exhibition of the original film posters. At the stall on the location, there was a live exhibition of posters that depicted the theme along with an array of merchandises.
Cinemagraphs to generate more engagement on Social Media
Setu Digital team commenced their work way before the event. A hype was created for the event on social media using innovative Cinemagraphs of original posters of movies such as Shahid, Rang De Basanti, Hindustan Ki Kasam etc.
Social Media Contests
To initiate engagement, ‘Cinema First’ Contest was hosted on the NFAI page. The contest consisted of 10 Indian Cinema related question and winners were presented with BookMyShow vouchers. After this buzz on social media, the next step was to cover the real time aura of the festival.
Facebook Live straight from IFFI !
The task force started right from the opening ceremony with a live streaming on FB Live. The NFAI booth was inaugurated by Minister Venkaiah Naidu and he viewed the VR videos. He also launched the NFAI calendar for the year 2017. All his activities were captured and posted on social media in real time by our digital squad. Few other dignitaries like Ajay Mittal too visited the booth. This was just the beginning; in the coming 8 days, the team split their ways to cover the occurring of all the venues from screenings to talk shows.
Live Video Editing and Posting on Social Media
The event was graced with the presence of many dignitaries from Bollywood and most of them visited the NFAI booth. Celebrities like Om Puri, Nana Patekar, Mahesh Manjarekar, Raima Sen viewed the VR films and appreciated the innovation. All these moments were captured and the video bytes were posted on social media with sophisticated packaging within no time using live video editing. The booths were busy with visitors at all times and the VR films generated great curiosity amongst the audience.
Live Twitter Q & A session
The event was bustling with various on-ground activities and our team was there to capture the most of it at all times. Mr. Prakash Makdum, Director of NFAI honoured a chair at the Talkathon – a live Twitter Q&A session, with renowned filmmaker Nagesh Kukunoor and two others. In this session they answered live questions from Twitter and our team streamed it on the NFAI page.
Dubsmash Video Content
The on-ground activities also consisted of Dubsmash videos by the audiences on the pre-selected dialogues in line with the theme Aazadi 70 Saal. We also hosted a Dubsmash contest that generated overwhelming response on social media. Our team worked at the speed of light to give live update tweets on the activities of the event. This event gave us an opportunity to double check our strengths and we were glad to deliver more that we speculated.
#SetuDigital task force on the field